The odds of men getting prostate cancer are a shockingly high, 7/1.
Worse still, 3/1 for black men.
So with the World Cup coming up, we wanted to hit home these stats in a way that footie fans could relate to.
This was an OOH campaign that went live in the most high risk areas across the country. Playing the world of betting slips to compare odds about the tournament to the odds of getting prostate cancer.
